Yahoo! JAPAN Ads API | Developer Center
日本語2023/02/28
Display Ads (Auction) Modeled conversions
Update
- February 27, 2023: Updated this information after the release.
The document in English version is available. - January 30, 2023: Announced this information.
Product
Yahoo! JAPAN Ads Display Ads (Auction)Date
February 27, 2023 (Mon)Overview
Conversions, that can't be measured due to various regulations, are estimated as "modeled conversions" and used for ad delivery and performance reports. Increased conversion data through estimation is expected to improve ad delivery and optimization of ad effectiveness.Modeled conversions
The model is built using measurable data to estimate conversions that can't be measured.Applicable data is measured on platforms with reduced observability, such as iOS. Estimation is performed for conversions that can't be measured due to restrictions on the use of first-party cookies in some browsers, such as Safari, or that can't be measured even when using the complementary feature for conversion tracking.
Please note that the scope of the application may change depending on future regulations and other circumstances. We will continue to improve and expand the accuracy of modeled conversions.
More details are described in the following documents.
Download document
For more about "Conversions via video view," see the following article.
[Display Ads (Auction)] Conversions via video view for ad delivery
Precaution
- ・Modeled conversions and measurable conversions cannot be captured separately.
- ・It may take several days after a conversion is counted for the modeled conversions to be reflected.
- ・The following reports do not reflect modeled conversions.
-Conversion path report
-Attribution model comparison report
-Cross-campaign reach report