Yahoo! JAPAN Ads API | Developer Center

2023/02/28

Display Ads (Auction) Conversions via video view for ad delivery

Update

• February 27, 2023: Updated this information after the release.
  　　　　　　　 　　　The document in English version is available.
• January 30, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

February 27, 2023 (Mon

Overview

Conversions via video view on Display Ads (Auction) changed to be used for autobidding and ad quality. Creating a new conversion setting have some changes according to this update.
See the following page for more details:

Use for optimize autobidding

We have added conversions via video view to the ad delivery performance used to optimize bid for the following autobidding and campaign goals.

• ・Autobidding to be changed
  　-Maximize conversions with target value
  　-Maximize conversions without target value
• ・Campaign goals to be changed
  　-Conversions
  　-App promotion
  　-PayPay Gifts *Only available for specific advertisers.

"Conversions via video view" is the conversions that is counted after user's video viewing but no ad clicks. Because of no charge by ad clicks, this conversion was previously excluded from the target to be used for bid optimization.
For this reason, conversion via video view will be used for optimization. This change will increase accuracy of autobidding and improve the advertising effect.

For ad quality

We have added the conversions via video view as a factor used for ad quality. This change will increase the ad quality for both manual and auto bidding, and is expected to increase the impressions.

Default values for conversion settings

We have changed the specifications for creating a new conversion setting as follows.

• The default value of "counting period (video view)"
  　[Before] 1 day
  　[After] 3 days
  　*This will not affect conversion settings created prior to the implementation date.

Remarks

• ・The ad delivery trends, etc, may change along with the impact of conversions via video view, and with the impact on the ad quality and autobidding by the release of modeled conversions that is scheduled on the same day. For more about "modeled conversions," see the following article.
  　[Display Ads (Auction)] Modeled conversions
• ・The conversion via video view counted before the release date will also be used for the optimization of autobidding and ad quality.
• ・Learn more about "autobidding" on the help page.
  　What is auto bidding
• ・More details are described in the following documents.
  　Download document