Yahoo! JAPAN Ads API v10 released

Document number: APIE-FY22-2411

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have released Yahoo! JAPAN Ads API new version, as previously announced in "Yahoo! JAPAN Ads API v10 release (Document Number : APIE-FY22-2387)." Please see the following details.             

1. Product:
 Yahoo! JAPAN Ads Search Ads API
 Yahoo! JAPAN Ads Display Ads API

2. Version released:
 v10

3. Date:
 February 14, 2023 (Tue)

4. Changes on Search Ads API:
 ■Adding a remove flag to target the value for autobidding
  Added a remove flag to the target values for autobidding "Maximize conversions" and "Maximize conversion value." 
 ■Interface unification
  To unify the interface across multiple services of Yahoo! JAPAN Ads Search Ads API and Yahoo! JAPAN Ads Display Ads API, we made some changes to Search Ads API, such as renaming or removing fields.
  *There are some updates on the changes that we previously informed. Learn more about details on the release note.   
 ■Maintenance release
  For future update, we added fields and ENUM values on AdGroupAdService.
  We will make another announcement once the detail has been decided.

5. Changes on Display Ads API:
 ■Yahoo! JAPAN Audience Discovery
  A new list, "Audience list (Yahoo! JAPAN Audience Discovery)" became available. 
  *This new list has been already available on the Campaign Management Tool.
  See the following announcement for the details.   
  [Display Ads] Release of new audience list and end of current audience list (custom)  
  https://ads-developers.yahoo.co.jp/en/ads-api/announcement/222330.html

 ■Optimization score
  You are able to check the optimization score to evaluate how well the autobidding is optimized.  
  *This new list has been already available on the Campaign Management Tool.
  See the following release note for more detail.    
  [Display Ads (Auction)] Optimization score released
  https://ads-promo.yahoo.co.jp/support/release/30336196.html#article_en

 ■Image enhancement feature
  A feature to adjust the added images to high quality will be available.
  This feature adjusts the added images to a high quality and avoids roughness. 
  *This new list has been already available on the Campaign Management Tool.
  See the following release note for more detail.  
  [Display Ads] Improved image quality when adding images
  https://ads-promo.yahoo.co.jp/support/release/30381398.html#article_en

 ■Renaming of ad types and addition of new items
  Renamed and added new fields to change the ad type to a form that divides ad types into ad types and media formats.   
  *See the following announcement for details.
  [Display Ads] Changes on ad type names and additional items
  https://ads-promo.yahoo.co.jp/support/release/30406463.html#article_en

 ■Adding a remove flag for ad group bid and target CPA
  Added a remove flag for the maximum bid (CPC, CPV, vCPM) and the target value (tCPA) to be set in the bid strategy for the ad group.  

 ■Interface unification
  To unify the interface across multiple services of Yahoo! JAPAN Ads Search Ads API and Yahoo! JAPAN Ads Display Ads API, we made some changes to Display Ads API, such as field names.    
  *There are some updates on the changes that we previously informed.
  Learn more about details on the release note.  

 ■Maintenance release
  Some returned values of report items have been changed.

6. Support for openapi-generator6 series in sample programs:
 ■Product
  Yahoo! JAPAN Ads Search Ads
  Yahoo! JAPAN Ads Display Ads

 ■Effective date
  Completed on February 14, 2023 (Tue)

 ■Overview
  Supported openapi-generator6 series in python, php, and ruby samples.   

7. More information:
 ・For more information on each feature, please refer to the release notes and references.
  -Search Ads API
  https://ads-developers.yahoo.co.jp/en/ads-api/developers-guide/ysa-v10.html
   -Display Ads API
  https://ads-developers.yahoo.co.jp/en/ads-api/developers-guide/yda-v10.html
   -Reference
  https://ads-developers.yahoo.co.jp/reference/
 ・We will hold an online seminar to give an overview of v10 along with the release.
   See the following announcement for details.
  https://ads-developers.yahoo.co.jp/en/ads-api/announcement/222397.html

8. Yahoo! JAPAN Ads API v8 Sunset:
 Yahoo! JAPAN Ads API v8 sunset is scheduled as follows.
  End of support date : Feb 27, 2023 (Mon)
  End of life date : June 23, 2023 (Fri)

 Yahoo! JAPAN Ads API v7 will also end on the following scheduled date as previously announced in "Yahoo! JAPAN Ads API v9 released (Document Number: APIE-FY22-2315)." 
 
  End of life date: February 27, 2023 (Mon)
  *We have ended the user support for this version already.


If you have any questions, contact us.

Sincerely,
Yahoo! JAPAN API support team