Changes on Age Targeting report of Display Ads

Document Number: APIE-FY21-2146

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

There will be a change made to reporting item names of age targeting on
Display Ads. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
 Yahoo! JAPAN Ads Display Ads API

2. Versions to be effected:

3. Schedule:
 Early June 2021
 *Schedule may change without prior notice.
 *We will make another announcement once the schedule has been decided.

4. Overview:
 We will change the age groups of age targeting to new groups.
 Along with this change, we will update reporting item names for age
 The names after the change will differ depending on the API version
 that you are using. Check the old/new table for each age group by
 the following conversion tables.
 ・Table: Converting age groups (on v2, v3, v4)  
 ・Table: Converting age groups (v5 and after) (*)
  (*)API v5 release will be on June 8, 2021 as announced separately.

5. Remarks:
 ・When targeting all ages without age targeting, the ad performance
  after the effective date will be actual results in the new groups
  (the ad delivery target will not change).
 ・There are some updates on v2, v3, v4 reportings that we have informed
  on "Yahoo! JAPAN Ads API Webinar" (on March 4, 2021).
  Check the change details.
 ・We will provide another information for the new age groups of age
  targeting later.

If you have any questions, please contact us.