Yahoo! JAPAN Ads API | Developer Center

2021/05/19

Changes on Age Targeting report of Display Ads

Document Number: APIE-FY21-2146


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

There will be a change made to reporting item names of age targeting on
Display Ads. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads API

2. Versions to be effected:
　v2～v5

3. Schedule:
　Early June 2021
　*Schedule may change without prior notice.
　*We will make another announcement once the schedule has been decided.

4. Overview:
　We will change the age groups of age targeting to new groups.
　Along with this change, we will update reporting item names for age
　groups.
　
　The names after the change will differ depending on the API version
　that you are using. Check the old/new table for each age group by
　the following conversion tables.
　
　・Table: Converting age groups (on v2, v3, v4)　　
　・Table: Converting age groups (v5 and after) (*)
　　(*)API v5 release will be on June 8, 2021 as announced separately.

5. Remarks:
　・When targeting all ages without age targeting, the ad performance
　　after the effective date will be actual results in the new groups
　　(the ad delivery target will not change).
　
　・There are some updates on v2, v3, v4 reportings that we have informed
　　on "Yahoo! JAPAN Ads API Webinar" (on March 4, 2021).
　　Check the change details.
　　
　・We will provide another information for the new age groups of age
　　targeting later.


If you have any questions, please contact us.

Sincerely,