Yahoo! JAPAN Ads API | Developer Center

2021/06/10

Release of new age groups and restrictions on use of predicted users setting function

Document Number: APIE-FY21-2165

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have released the new age groups for age targeting feature on Display
Ads as previously announced in "Enhancements of Age/Gender Targeting
features on Display Ads (Document Number: APIE-FY21-2133)."
Restrictions on use of predicted users setting function has started
toward the end of use. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Change groups of Age Targeting:
　We have changed the age groups you can specify to the age group
　(new format) to every 5 years on the age targeting of Display Ads.
　
　The age group "13-14" became unavailable.
　The age group you can specify is 15 years old or older.

　■Schedule
　[Display Ads (Auction)]
　　・June 9, 2021: New age groups became available
　　・October 2021: Converting to the new age groups starts.

　■Remarks
　　Even after converting to new age groups, the ad performance in the
　　previous format will still be available.

3. Predicted Users of Age targeting and Gender targeting:
　*These changes apply only to Display Ads (Auction).

　"Predicted users" on age targeting and gender targeting of Display Ads
　(Auction) will become unavailable.
　
　After "predicted users" become unavailable, it will be included in the
　target segment automatically when setting Age targeting and Gender
　targeting.

　■Schedule
　　In addition to the converting to new age groups implemented in
　　October 2021, the "predicted users" setting function for age (old
　　format) and gender targeting will become unavailable.

　■Remarks
　　The ad performance on "predicted users" counted before the change
　　will be available on Performance report.

4. Changes on Display Ads API:
　■Effective date
　　June 9, 2021

　■Changes
　(1)New age groups
　　Interfaces for setting new age groups and getting the performance
　　became available.

　　[Effected version]
　　　v4 and later

　　[Service that covers this feature]
　　　AdGroupTargetService
　　　GuaranteedSimulationService
　　　StatsService

　(2)Usage restrictions of "predicted users" setting function and end
　　of service
　　・Age targeting
　　*The new age group does not support "predicted users" setting feature.
　　The previous age groups support the "predicted users" setting even
　　after the change. However since those previous groups will become
　　unavailable in October, we recommend to convert them to new groups.

　　・Gender targeting
　　After the converting to new age groups in October 2021, the feature
　　that specifies "predicted users" on gender targeting will become
　　unavailable.
　　Note that the setting "predicted users" is still available until
　　converting.　　　　

　　[Effected version]
　　　All available versions

　　[Service that covers this feature]
　　　AdGroupTargetService

　(3)Changes on Age Targeting report
　　Changes on age targeting report that we announced on May 19, 2021
　　has completed on June 9, 2021.
　　
　　See the following announcement for the details.
　　Changes on Age Targeting report of Display Ads
　　
5. Other information:
　・Schedule may change without prior notice.
　・Details on the changes of targeting settings when creating and
　　editing ad groups and rules on converting age groups can be checked
　　on the document.
　　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team