Yahoo! JAPAN Ads API | Developer Center

2020/09/02

Display Ads New reports release

Document Number: APIE-FY20-2079

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will start new reports on Display Ads (Auction).
Please see the following details.

Once again, thank you for using Yahoo! Ads.


1. Product:
　Display Ads (Auction)- Not available on Display Ads (YDN).

2. Schedule:
　September 24, 2020 (Thu)
　*Schedule may change without prior notice.

3. Overview:
　We will start "Conversion path report" and "Cross-campaign reach report."
　Both of these reports are aimed at understanding the user's deep
　psychology by contributing to conversions by measuring and analyzing
　the user's behavior on ads.
　Details are as follows.

　[Conversion path report]
　　This is a report of conversions that occurred under your account.
　　The report shows the actions taken by users on the ads that lead to
　　conversion.
　　You can check the users' behavior on the ad and the campaign in which
　　that ad is added in chronological order.
　　You can also check the number of ad display (viewable impression) in
　　addition to clicks and video views.
　　You can measure the contribution to conversions and brand awareness.
　　You can collect data from 30 days ago to the previous day.

　[Cross-campaign report]
　　This report allows you to select multiple campaigns and campaign goals,
　　and check the number of reaches you got.
　　*The reaches is the number of unique users that had viewable impressions.
　　In addition to reaches, clicks, and acquired conversions, in tabular
　　format and reports, a group diagram (Venn diagram) is used to display
　　user relationships for each campaign in an easy-to-understand manner
　　(on the ad management tool only).
　　See the following example.


4. Remarks:
　- More details of reports are described on the PDF document
　* English translation became available now.

　- It will become available on Yahoo! JAPAN Ads API later. We will make
　another announcement once the detail has been decided.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team