Search Ads: Changes to ad placement positions on the search results page

Product

LY Ads Search Ads 

Schedule

Sequentially applied starting Wednesday, July 15, 2026
*Please note that the schedule is subject to change. 

Summary

The display position of Search Ads on search results pages has been changed as follows.

This change applies to search results pages displayed on all devices.

Excluding the top of the page, ads will be displayed in optimal locations based on search users' usage.
*The placement at the top of the page remains unchanged.

This change is intended to improve the effectiveness of Search Ads.

Because ads will be displayed in optimal locations based on search users' usage, delivery trends may differ from before.

In addition, this change may tend to increase the number of impressions and clicks. Please check each metric.