Yahoo! JAPAN Ads API | Developer Center

2026/02/26

Search Ads (Shopping): Adding the audience list targeting feature

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Schedule (Planned)

April 1, 2026 (Wed)
*The schedule is subject to change.

Summary

We will add a new audience list targeting feature to Shopping Search Ads (hereinafter referred to as "SSA").

Audience list targeting is a feature that allows ads to be delivered (or excluded from delivery) to users included in an audience list by associating audience lists based on various types of data sources (audience sources) with campaigns or ad groups.

The types of audience lists available for SSA are as follows:

• Website Visitors: A list that enables ads to be delivered to internet users who have previously visited the advertiser's website.
• Customer Data: A list that enables ads to be delivered using the advertiser's own user lists by linking user lists independently accumulated and analyzed by the advertiser to audience lists.
• Combination: A list that enables ads to be delivered to a broader range of users by combining multiple audience lists.

Notes

To use the "Website Visitors" audience list, installation of a tracking tag is required. Details on how to set up the tracking tag will be announced at a later date.

Materials

For more details about Audience List Targeting, please download and review the following PDF document (available in Japanese).

Download the document

Impact on Yahoo! JAPAN Ads Search Ads API

The impact on the Yahoo! JAPAN Ads Search Ads API is as follows.

Applicable Version: v19
Applicable Web Service: SsaReportDefinitionService
Details: "AUDIENCE_LIST" will be available for reportType on and after the scheduled date.