LY Ads API | Developer Center
日本語2026/04/02
Search Ads (Shopping): Adding the audience list targeting feature
Updates
- April 2, 2026: The article has been updated following the completion of the implementation.
- March 18, 2026: The article has been updated.
Added "Use of the audience list 'Website Visitors'"
Updated downloadable materials - February 26, 2026: Publication of this article began.
Product
Yahoo! JAPAN Ads Search Ads (Shopping)
Schedule
April 1, 2026 (Wed)
Summary
We have newly added the audience list targeting feature to Shopping Search Ads (SSA).
Audience list targeting is a feature that allows ads to be delivered (or excluded from delivery) to users included in an audience list by associating audience lists based on various types of data sources (audience sources) with campaigns or ad groups.
The types of audience lists available for SSA are as follows:
- Website Visitors: A list that enables ads to be delivered to internet users who have previously visited the advertiser's website.
- Customer Data: A list that enables ads to be delivered using the advertiser's own user lists by linking user lists independently accumulated and analyzed by the advertiser to audience lists.
- Combination: A list that enables ads to be delivered to a broader range of users by combining multiple audience lists.
About the use of the audience list "Website Visitors" (Added on 2026/3/18)
To use the audience list "Website Visitors," installation of a tracking tag is required.
The tracking tag is used to measure the performance of various services of LY Corporation.
It is issued and managed in Business Manager (*1).
- For accounts that are already using SSA, after the implementation date, you will be able to connect to the LINE Official Account and Business Manager from the Campaign Management Tool and issue a tracking tag. The issued tracking tag can be referenced in the Campaign Management Tool. For details, please download the material at the bottom of the page.
- From April 1, 2026, linking with a LINE Official Account and Business Manager will become mandatory when creating a new Search Ads (Shopping) account. However, if the account is operated through an agency, linking is optional. For details, please refer to "Addition of Business Manager and LINE Official Account creation and connection features."
*1: From Wednesday, April 8, 2026, it is scheduled that tracking tags can be issued in the Campaign Management Tool for Search Ads (Shopping) accounts. This feature is a supplementary function for using tracking tags on an account basis. Normally, we recommend using Business Manager tracking tags, which can be utilized across services. For details, please refer to Option to migrate tracking tags when connecting to Business Manager.
Materials(Updated on 2026/3/18)
For more details about Audience List Targeting, please download and review the following PDF document (available in Japanese).
Impact on Yahoo! JAPAN Ads Search Ads API
The impact on the Yahoo! JAPAN Ads Search Ads API is as follows.
Applicable Version: v19
Applicable Web Service: SsaReportDefinitionService
Details: "AUDIENCE_LIST" is now available for reportType.