Yahoo! JAPAN Ads API | Developer Center
日本語2026/02/17
Display Ads (Auction): Adding numerical metrics related to app conversions
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
March 10, 2026 (Tue)
*The schedule is subject to change.
Summary
Measurement data for app conversions that could previously only be checked using partner ad effectiveness measurement tools (hereinafter referred to as "Partner Measurement") will now be available for list display in the Campaign Management Tool and for retrieval in performance reports.
This will enable you to view Yahoo! JAPAN Ads data alongside Partner Measurement data for campaigns with the objective of "App promotion" and their associated ad submission items, helping to improve operational efficiency.
In addition, when campaigns with the objective of "App promotion" and their associated ad submission items are included in various lists, selecting "App promotion objective" from "Presets" in the display items will allow you to configure the "Recommended app display items" collectively.
Regarding the Addition of Metrics
With this change, the following metrics will be added.
| Category | Item Name |
|---|---|
| App Install (Partner Measurement) | Installs |
| Cost per install | |
| Conversions after install | |
| CPA after install | |
| Conversion value after install | |
| Conversion value after install/cost | |
| Conversions after install (all) | |
| Conversion value after install (all) | |
| App Install via Click (Partner Measurement) | Installs (click) |
| Cost per install (click) | |
| Conversions after install (click) | |
| CPA after install (click) | |
| Conversion value after install (click) | |
| Conversion value (click) after install/cost | |
| Conversions after install (click) (all) | |
| Conversion value after install (click) (all) |
Notes
- Due to the specifications of the app and the partner measurement tools, the figures displayed in Partner Measurement and in Display Ads may not match. Thank you for your understanding.
- To display app conversion measurement data, a contract with a partner measurement tool is required. For details, please refer to the help page below.
Measurement tool for tracking app installation
Impact on Yahoo! JAPAN Ads Display Ads API
In the Display Ads API, support for retrieving performance reports that specify the above metrics will be provided in v19, scheduled for release on February 25, 2026. Please note that these features will become available for actual use on or after the implementation date of this update.
For details, please refer to the reference documentation after the release of v19.