Yahoo! JAPAN Ads API | Developer Center

2025/10/28

Search Ads: Adding quick link assets to the evaluation metric "Ad strength"

Updates

• October 28, 2025: We completed this release.
• October 1, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Date

October 1 to 28, 2025

Summary

Previously, "Ad strength" was determined mainly based on titles and descriptions. We have now added quick link assets associated with Responsive Ads for Search to this evaluation.
This update has been applied to all Search Ads accounts.

Comments

• "Ad strength" indicates whether Responsive Ads for Search are set up to achieve effective performance. By using this metric, you can improve your ads.
  What is ad strength
• To increase "Ad strength" with the addition of quick link assets, we recommend associating at least six quick link assets across campaigns and ad groups.
  Associate ad display asset