Yahoo! JAPAN Ads API | Developer Center

2025/10/07

Display Ads (Auction): Add an audience range feature to the audience list (advanced segments)

Updates

October 7, 2025: We completed this release.
September 30, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Tool

Campaign Management Tool
Campaign Editor

Date

October 6, 2025

Summary

We added a new option, "audience range," to the "advanced segments" in the audience list, which allows you to control the expansion range for your target audience.

Audience range

• Wide: the ads are delivered to a broader audience by expanding the range of users based on the search keywords.
• Narrow: the ads are delivered to users with search behaviors more closely related to your keywords.

Impact on Yahoo! JAPAN Ads Display Ads API

Versions affected

v18
*v18 will be released on October 15, 2025.
For more details, refer to "Yahoo! JAPAN Ads API v18 release."

Change

Web service: AudienceListService

• request
  • When: add, set
    Add audienceRange to advancedSegmentsAudienceList.
• response
  • When: get, add, set, remove
    Add audienceRange to advancedSegmentsAudienceList.

*In versions prior to v17, the audienceRange field is not added to the request/response items, but when added, a setting equivalent to "audienceRange: WIDE" is applied.

Comments

• By default, the "Audience range" is set to "Wide."
  If you would like to continue the previous delivery trend, use it without changing the settings. If you would like to limit the audience range, select "Narrow" and check delivery trends.
• The "Estimated user size" that appears when you specify a keyword is for reference only. The same value will appear regardless of the "Audience range" setting.
• Learn more about the audience list "advanced segments."
  Learn more

Document

Download the following document in Japanese for details.
Download pdf