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2025/09/19

Display Ads: Update on conversion tracking duration

Products

  • Yahoo! JAPAN Ads Display Ads (Auction)
  • Yahoo! JAPAN Ads Display Ads (Guaranteed)

Date

September 18, 2025

Summary

In Display Ads, we have changed the range available for specifying the conversion tracking duration (*). By expanding the duration for conversion tracking, you can achieve more accurate conversion tracking.

Before: 7-90 days
After: 1-90 days
* In conversion tracking, clicks that occur within the duration specified in the conversion settings are counted as conversions.

Comments

For more details on conversion tracking, see the following help page:
Conversion Analytics [Display Ads]

Impact on Yahoo! JAPAN Ads Display Ads API

The impact on the Display Ads API is as follows.

  • Affected versions: All current versions
  • Service: ConversionTrackerService
  • Update: measurementPeriod can now be set within the range of 1-90.

Developer Center

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