Yahoo! JAPAN Ads API | Developer Center

2025/09/11

Display Ads (Auction): Smart targeting with the "Website traffic" goal will be available

Updates

September 11, 2025: We completed this release.
September 4, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

September 10, 2025

Summary

In Yahoo! JAPAN Ads Display Ads (Auction), smart targeting is available for campaigns with the "Website traffic" goal.

Previously, smart targeting optimized delivery targets to maximize conversions. For the newly supported "Website traffic" campaign goal, you can optimize delivery targets to increase the number of site visits (ad clicks). This allows you to optimize for users likely to click on the ad, potentially increasing the number of clicks and CTR. Additionally, maximizing clicks intended for site visits lets you increase "Website traffic" actions after ad clicks.

Recommended campaign goal and bid strategies

• Recommended campaign goal: Website traffic
• Bid strategies: Maximize clicks, Enhanced CPC

Notes

If you are already using smart targeting with the "Website traffic" goal, delivery trends may change after the release date.

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