Yahoo! JAPAN Ads API | Developer Center

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2025/03/06

Display Ads (Auction): Shared budgets will be available

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

March 13, 2025
*This date is subject to change.

Summary

"Shared budgets," a feature that allows you to share the daily budget among multiple campaigns, will be available for Yahoo! JAPAN Ads Display Ads (Auction). Shared budget report will also be available.

Shared budget

A feature to share the "daily budget" among multiple campaigns within an account. You can set a budget for multiple campaigns. You can manage your budget appropriately as you manage different campaigns.

Advantages

  • Efficient budget control

    If a campaign does not use up its daily budget and another campaign is short, the shared budget will automatically allocate the excess budget to the short campaign. By eliminating the need to manually change the budget amount when reviewing the daily budget, you can achieve optimal budget control with less effort.

  • Minimize advertising opportunity loss

    If there is a campaign that has had the opportunity to deliver an ad but did not because it didn't have enough daily budget, the shared budget allows the ad delivery using another campaign's budget. Shared budgets can prevent opportunity loss and deliver more ads.

Shared budget report

We will offer a shared budget report that outputs the total cost, number of impressions, and number of clicks for each shared budget. This report allows you to see how much of your budget is being used and how ads are being delivered based on a shared budget.

Notes

Shared budgets don't control the budget allocation for each campaign. Because of this, there is a possibility that one campaign will use most of the daily shared budget and the other campaigns will deliver fewer ads than expected.

Yahoo! JAPAN Ads Display Ads API

Shared budgets will be available in the Display Ads API after the release date.

  • Versions

    v16

  • Services

    CampaignService
    CampaignBudgetService/add, set, get, remove
    ReportDefinitionService

  • Details
    • Shared budgets will be available in CampaignBudgetService.
    • You can apply a shared budget for a campaign by specifying "campaignBudgetId (shared budget ID)" in the budget of CampaignService.
    • You can get a shared budget report from reportType "CAMPAIGN_BUDGET" in the ReportDefinitionService.

Comments

  • Learn more in the following document.
    Download document
  • For more information, see the help page after the release.

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