Yahoo! JAPAN Ads API | Developer Center

2025/02/20

Display Ads (Auction): Bid strategy "Maximize conversion value" (beta version) will be available

Updates

February 20, 2025: We completed this release.
February 5, 2025: We have modified part of the bid strategy description.
February 5, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

February 19, 2025

Summary

We have launched the bid strategy "Maximize conversion value" (beta version) in Yahoo! JAPAN Ads Display Ads (Auction). "Maximize conversion value" is a bid strategy that automatically adjusts bids to maximize the "Conversion value" set in your conversion settings. Focusing on "Conversion value" instead of conversions can expect to improve sales and ROAS in campaigns with a mix of conversion price points.

■Available campaign goals

Conversion
Item list promotion

■Target ROAS
"Maximize conversion value" (beta version) behaves differently depending on whether a target ROAS(*) is set.
*ROAS: A metric used to measure the profit obtained relative to the ad cost. It is sometimes referred to as ROAS "Return On Advertising Spend."

Maximize conversions (without target value)
Adjust bids to maximize conversion value within the daily budget specified for the campaign.
Maximize conversions (with target value)
Automatically adjust bids to maximize conversion value while aiming for a ROAS that meets or exceeds the target values.

Impact on Yahoo! JAPAN Ads Display Ads API

■Versions affected
v16
*v16 is scheduled to launch on February 17, 2025, but the features mentioned in this announcement will be available from February 19, 2025.

■Services
CampaignService
AdGroupService

■Changes

You can specify the bid strategy "MAXIMIZE_CONVERSION_VALUE" (Maximize conversion value).
When specifying "MAXIMIZE_CONVERSION_VALUE" as the bid strategy, you can optionally specify "maximizeValuesBiddingScheme.targetRoas" (target ROAS). If not specified, it will be set as "Maximize conversion value without target value."