Yahoo! JAPAN Ads API | Developer Center

2025/01/24

Display Ads: Linkage of app conversion values will be available

Updates

January 24, 2025: We completed this release.
January 21, 2025: We have decided on the release date.
December 20, 2024: The release schedule was postponed.
December 12, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

January 23, 2025

Summary

For Display Ads, you can see the "Conv. value" received within the app in the Campaign Management Tool and performance reports.
This helps to more accurately measure the conversion values received within the app, improving the effectiveness of the advertisement.

Notes

• If you have linked the "Conv. value" of the app to Yahoo! JAPAN Ads through the settings of the tracking tool that measures app conversions, the values of the following report items may increase.
  
  • Conv. value
  • Conv. value/cost
  • Conv. value/conv.
• Only the integer portion is counted when the "Value per conversion" includes a decimal point. The same applies to conversions received on the web.