Yahoo! JAPAN Ads API | Developer Center

2024/12/12

Display Ads: Linkage of app conversion values will be available

Product

Yahoo! JAPAN Ads Display Ads

Schedule

December 19, 2024
*This date is subject to change.

Summary

For Display Ads, you will be able to see the "Conv. value" received within the app in the Campaign Management Tool and performance reports.
This helps to more accurately measure the conversion values received within the app, improving the effectiveness of the advertisement.

Notes

• If you have linked the "Conv. value" of the app to Yahoo! JAPAN Ads through the settings of the tracking tool that measures app conversions, the values of the following report items may increase after the scheduled date.
  • Conv. value
  • Conv. value/cost
  • Conv. value/conv.
• Only the integer portion will be counted when the "Value per conversion" includes a decimal point. The same applies to conversions received on the web.