Search Ads: Adding supported symbol types for ad

Products

Yahoo! JAPAN Ads Search Ads

Schedule

November 20, 2024
*This date is subject to change.

Summary

Yahoo! JAPAN Ads will add symbols and increase the number of symbols available for ads and ad display assets in Search Ads. This change gives you a wider range of advertising expressions and a greater variety of expressions. Changes are as follows:

Add supported symbols

Three new symbols, ™, Ⓒ and ®, will be available for the following ads (or ad display assets). The added symbols are classified as "Other" symbol type.

[Added to:]

  • Responsive Ads for Search (title and description)
    *You can also use the added symbols for value of the ad customizer text type.
  • App promotion ads (title and description)
  • Dynamic Ads for Search (description)
  • Ad Display Assets (quick link, category snippet, and callout)

New symbol type "Hyphen/equals" and the increase of number of available symbols

New symbol type "Hyphen/equals" and the increase of number of available symbols
We will add a new symbol type, "Hyphen/equals." "Hyphen/equals"includes full-width and half-width hyphens (ー,-) and full-width equals (=).

You will also be able to use up to three "Hyphen/equals" symbols in an asset for Responsive Ads for Search. Details on the number of  "Hyphen/equals" available, including other ads, are as follows.

Number of  "Hyphen/equals" available
Responsive Ads for Search Up to 3 per asset (title, description)
App promotion ads Up to 3 per ad (title, description)
Dynamic Ads for Search Up to 3 per ad (description)
Ad display asset
  • Quick link
  • Category text
  • Callout
There are no changes to the number of symbols available. You can use up to one of the same type of symbols.

Comments

  • The full-width equals (=) and full-width and half-width minuses (-,-) of the symbol type "Operator" symbol have been merged into "Hyphen/equals" and are therefore excluded from "Operator" symbol.
  • There is no change in the number of available symbol types other than "Hyphen/equals."
  • Download PDF to learn more