Yahoo! JAPAN Ads API | Developer Center

2024/10/25

Display Ads (Auction): Launch of bid strategy "Maximize conversions (with target value)" to ad delivery optimization for SKAdNetwork

Products

Yahoo! JAPAN Ads Display Ads (Auction)

Date

October 24, 2024

Summary

The official version of bid strategy "Maximize conversions (with target value)" is now available for campaigns using ad delivery optimization by SKAdNetwork.

Notes

• We recommend using campaigns with at least 20 installs (SKAN) in the last seven days at a campaign level.
• Due to SKAdNetwork specifications, expect a few days for the number of installs to be reflected. Wait at least 14 days after you specify the target CPA before rating your ad performance.

Comments

• This feature was available as a beta version from July 2024.
  Display Ads (Auction): Add features to SKAdNetwork Part 2
• Learn more about SKAdNetwork tracking support in the following help page.
  SKAdNetwork tracking support for iOS app

Impact on Yahoo! JAPAN Ads Display Ads API

Yahoo! JAPAN Ads Display Ads API supports this feature from APIv15. Refer to the following for details.
Display Ads API v15 Release Note