Search Ads: Spelling correction for search query reports and negative keywords

Updates

November 18, 2024 We completed the changes.
November 8, 2024: We updated the date.
October 16, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Script
Yahoo! JAPAN Ads Search Ads API

Date

Started on November 7, and completed on November 15, 2024.

Summary

In the search query report and negative keyword registration, obvious typos and omissions are corrected and consolidated into appropriate search queries.
We expect this change to improve convenience by reducing the workload when checking search queries and registering negative keywords.
Details of the impact of this change are as follows.

Search query report and search query list

When a search is performed with obvious typing errors, such as misspellings, the results will be added up to the correct term in the search query report and search query list.
This change may cause fluctuations in the number of rows (records) in the search query reports and lists and the values in the reports.

The following examples are subject to obvious input errors.

Example:

Search query Search query when appearing in search results Viewing in the search query report list
やほー Yahoo The result is added to Yahoo and output.
自動車保 自動車保 (auto insurance) The result is added to 自動車保 (auto insurance) and output.

*Search queries that may include notation variations and other intentions, such as English translations, won't be considered.

Negative keyword

If you register the correct term for negative keywords, obvious input errors will be excluded.

Example:

Keywords to register for negative keywords Excluded search queries
Yahoo
  • Yahoo
  • やほー
自動車保 (auto insurance)
  • 自動車保 (auto insurance)
  • 自動車保

* If you register "やほー" as a negative keyword, "Yahoo" is not excluded.
*Search queries that may include notation variations and other intentions, such as English translations, won't be considered.