Yahoo! JAPAN Ads API | Developer Center

2024/10/11

Display Ads (Auction): Browsing history of apps added to recommendations for Dynamic Ads for Display

Products

Yahoo! JAPAN Ads Display Ads (Auction)

Date

October 10, 2024

Summary

You can use in-app product browsing history to select products for recommendations in Dynamic Ads for Display of Yahoo! JAPAN Ads Display Ads (Auction) .
With this release, you can deliver ads for more accurate recommendations based on the user's product browsing history within your app.

Notes

• To connect in-app product browsing information to Display Ads, you need set-ups on the ad effectiveness measurement tool and Campaign Management Tool.
• · The following tools are supported as of the effective date.
  • Adjust
  • Apps Flyer
  • Kochava
  • Singular

Comments

Dynamic Ads for Display is available only for specific advertisers.
Available for customers that "item list promotion" campaign goals appear when creating a new campaign in the Campaign Management Tool.