Yahoo! JAPAN Ads API | Developer Center

2024/09/05

Search Ads: Optimizing ad display in Responsive Ads for Search

Updates

• September 5, 2024: We have completed this release.
• August 21, 2024: We posted this article.

Product

Yahoo! JAPAN Ads Search Ads

Tools

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Search Ads API
• Yahoo! JAPAN Ads Script

Date

September 4, 2024

Summary

We optimize ad display to improve the performance of Responsive Ads for Search.

Display optimization details

• Responsive Ads for Search titles are displayed starting from one.
• If an ad displays one title, a different title will be displayed linked to the beginning of the following description.

About reports and asset details screen

Please see below for information on how the title will be displayed in reports and on the asset details screen when it is linked to the description.

Performance report
The title linked to the description is displayed in the report with the Item name "Concatenated title." When creating a report or template, if you select the "Delivered assets (all)" item, the "Concatenated title" item will be added between "Delivered title 3" and "Delivered description 1."

If a template you have already created contains "Delivered assets (all)," it will also be added. For information about the asset combination report in the Campaign Management Tool, please refer to Asset combinations report.

Asset details screen
On the "Combination" tab of the asset details screen, the title linked to the description will be displayed right before "Description 1."

For information about the asset details screen, see Performance data by assets.

Impact on Yahoo! Search Ads API and Yahoo! JAPAN Ads Scripts

Eligible Services
ReportDefinitionService

Impact
"CONCATENATED_TITLE" is added to the fields available in the asset combination report (reportType: ASSET_COMBINATIONS).
*This change applies to all versions of the Search Ads API that are currently available.