Display Ads: Changes to displaying performance data

Updates

  • September 5, 2024: We have completed this change.
  • August 28, 2024: We have updated the release date.
  • August 20, 2024: We have postponed the release date.
  • July 25, 2024: We posted this article.

Products

Yahoo! JAPAN Ads Display Ads (Auction)
Yahoo! JAPAN Ads Display Ads (Guaranteed)

Tools

Campaign Management Tool
Campaign Editor

Date

September 4, 2024.

Summary

The following changes are made to the display of performance data on list screens such as campaigns and targeting. This change aligns with the Search Ads, making it easier to understand when checking data.

■About the display period "Today" and "This month (including today)"
If you select "Today" or "This month (including today)" on the display period selection screen, the display will change as follows:
(Before change) Date and time
(After change) Date

  • Target tools: Campaign Management Tool, Campaign Editor
  • Performance data for the current day will be updated periodically, but it may take up to 4 hours for the data to be reflected.
  • Depending on when the performance data is displayed, the total data values on each list screen may not match. Check the confirmed values in the performance report.

■About the "Weekly" graph display
If you select "Weekly" as the display type in the upper right corner of the graph, change the start day of the week as follows:
(Before change) Sunday
(After change) Monday
Target tool: Campaign Management Tool

Impact on Yahoo! JAPAN Ads Display Ads API

The Display Ads API will support this in the next version. We will inform you of further details once they have been decided.