Yahoo! JAPAN Ads API | Developer Center

2024/04/25

Display Ads (Auction): Audience list "Ad action users" will be available

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

May 15, 2024
*This date is subject to change.

Summary

We will add a new list type '"Ad action users" to the audience list used for audience list targeting.
The "Ad action users" are users who have responded (click, conversion, or video view) to a specific ad that is stored as an audience list and used for ad delivery.

• Ad action type: Specify which actions to store for the ad. Select from ad click, conversion, or video view.
• Ad action data source: Specify which element to target for user accumulation. Select from campaign, ad group, or ad.
  *Store data on users who have taken the action set in "Ad action type" for the specified elements.
• Data duration: Specify the duration (in days) of the data you've stored in your audience list. The default setting is 90 days.

Notes

• The use of "Ad action users" is subject to review to ensure that the ads of the elements specified as the ad action data source comply with the Advertising Data Usage Standards. The list may be paused as a result of the review.
• You can't use the audience list with the user size less than 1,000.
• It may take some time to reflect the user size after creating the audience list. Check after a few hours.

Comments

• For more details, download the following document.
  Download the document
• The following audience list item names will change with this release. Only the name will change, the content will remain unchanged.

Impact on Yahoo! JAPAN Ads Display Ads API

Display Ads API will support this feature in the next version. Wait for further announcements with details.