Yahoo! JAPAN Ads API | Developer Center
日本語2024/04/15
Display Ads: Adding features to "Customer data" in the audience list
Updates
April 15, 2024: The release schedule was postponed.
April 2, 2024: We announced this information.
Products
Yahoo! JAPAN Ads Display Ads (Auction)
Yahoo! JAPAN Ads Display Ads (Guaranteed)
Tools
Campaign Management Tool
Yahoo! JAPAN Ads Display Ads API
Schedule
We will postpone the release date.
(Before) April 16, 2024
(After) Undecided
*We will announce the release date once it is determined.
Summary
We will add and change the following three features to the "Customer data" in the audience list used for audience list targeting in Display Ads.
- Add phone numbers to available customer data
- Change upload file format
- Set a duration for checking the upload status
Add phone numbers to available customer data
You will be able to create an audience list that includes phone number data. Targeting using customer phone number data will be available.
*Both unhashed and hashed data will be available. Unhashed phone numbers are hashed on your computer using the SHA256 algorithm before being sent to our server.
Change upload file format
We will change the format of some of the files you import into the audience list. Changes will be as follows:
| File format | Unhashed data | CSV file (.csv) |
| Hashed data files and identifiers for app ads (IDFA or AAID) | CSV file (.csv) Compress CSV files (.csv) in ZIP format |
|
| Data type | ・Identifiers for app ads (IDFA or AAID) ・Hashed email addresses and phone numbers ・Unhashed email addresses and phone numbers |
|
| Column headings | Required Email address: Heading item name "Email" Telephone number: Heading item name "Phone" Identifiers for app ads: Heading item name "Mobile Device ID" |
|
*There is no change for other items such as character codes.
Set a duration for checking the upload status
We will set the duration you can check the "Upload status," allowing you to check the upload date and time, linked data types, and other information. You can view the upload status up to 30 days in advance after the release date. Note that you won't be able to view upload status before 31 days.
You will be able to check the "Upload status" from the "i" icon in the "linked data" column in the list view of the audience lists.
Comments
- Learn more in the following document.
Download document - For more information about the audience list of customer data, see the following help page.
Import data and create audience list for customer data
Impact on Yahoo! JAPAN Ads Display Ads API
Display Ads API will support this feature in the next version. Wait for further announcements with details.