Yahoo! JAPAN Ads API | Developer Center

2024/04/18

Display Ads: Additional tracking parameters will be available for AppsFlyer

Updates

April 18, 2024: We completed this release.
April 2, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

April 17, 2024

Summary

We have added new tracking parameters for AppsFlyer to allow more detailed data measurement in Display Ads.
We offer more accurate ad tracking based on detailed data measurement. If you are using AppsFlyer, we recommend that you set the parameters.

■Available tracking parameters
・{engagementType}
・{adType}
・{transactionId}
*For details of the parameters, see the help page.
{transactionId} is a value used by the AppsFlyer system and is not explained in the help page.

■Available items
・Tracking URL
・Impression beacon URL
・Viewable impression beacon URL
・Viewing beacon URL (start)
・Viewing beacon URL (3 seconds)
・Viewing beacon URL (10 seconds)
・Viewing beacon URL (25%)
・Viewing beacon URL (50%)
・Viewing beacon URL (75%)
・Viewing beacon URL (complete)

■Available campaign goals
All campaign goals which you can add the preceding items.

Comments

• You can set the parameters if you are using a tracking tool that is linked to Display Ads.  Only AppsFlyer supports improved accuracy in ad tracking. (This feature is currently supported in the beta version of AppsFlyer.)
• For more information on how to obtain URLs for ad tracking, including the new parameters, and how to see them in reports, contact AppsFlyer.