Yahoo! JAPAN Ads API | Developer Center

2024/04/04

Display Ads: End of audience category reports and analytics

Updates

April 4, 2024: We completed this change.
March 6, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

April 3, 2024

Summary

"Audience category" was merged with "Audience list targeting" and became unavailable in October 2023.
The current audience category reports are no longer available.

Impact on the Campaign Management Tool

■Creating a new report became unavailable
The following "Basic item" was removed from the performance report creation view.
・Audience category type
・Audience category name

■Removing a previously created template
All created templates that contain any of the following were removed.
・Audience category type
・Audience category name
We expect that it will take a certain amount of time to remove the templates.
You can't modify the report to be removed until the template removal is complete on the scheduled date (an error message will appear).

Impact on Yahoo! JAPAN Ads API

■Versions affected
All versions

■ReportDefinitionService
Creating new audience category report became unavailable.
If you specify AUDIENCE_CATEGORY or AUDIENCE_CATEGORY_TYPE for fields when running
ReportDefinitionService/add, you get an error.

■StatsService
Getting audience category analytics are no longer available.
If you specify AUDIENCE_CATEGORY in targetTypes when running StatsService/get, you get an error.

Comments

If you need the past data for the audience category report, download and save the report by the scheduled end date.
*After the scheduled end date, only "Audience list targeting" reports and performance data became available for review.