Yahoo! JAPAN Ads API | Developer Center

2024/03/15

Display Ads (Auction): Add features to SKAdNetwork

Updates

March 15, 2024: We completed this change.
February 27, 2024: We announced this information

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tools

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Display Ads API

Date

March 14, 2024
*We have postponed our release date by one day.

Summary

We have added the following two features to the SKAdNetwork of iOS apps that are available in app promotion campaigns. We have also changed some of the restrictions on using SKAdNetwork.

■Optimize ad delivery

• You can optimize ad delivery to maximize the number of installs based on SKAdNetwork.
• You can select ad delivery optimization when setting "SKAdNetwork" in the campaign settings.
• Available bid strategies are as follows:
  • Maximize conversions without target value
  • Maximize clicks
  • Enhanced CPC
  • Individual CPC

■SKAdNetwork reports
You can check the number of installs, cost per install, and other values measured by SKAdNetwork in the campaign list and performance reports. Values are available only on a per-campaign basis.
*Setting "SKAdNetwork" in the campaign is required.

• Campaign list
  The new column appears.
  
  • SKAdNetwork is only available for campaign type "App promotion" and app OS "iOS." For campaigns that are not available, "- (half-width hyphen)" appears in the column.
  • Related columns for SKAdNetwork that are added won't be available in the segment view. When you specify the segment, "- (half-width hyphen)" appears in the column.
• Performance report
  Add a new "App report."
• Campaign Editor
  Add a new column for the campaign.

■Restriction changes when using SKAdNetwork
When using SKAdNetwork for the same iOS app, the following restriction applies.
You can turn on the ad delivery for up to 30 ad groups per app.

Comments

• Learn more in the following document.
  Download document
• SKAdNetwork for Display Ads (Auction) requires an external tracking tool.
  Learn more

Impact on Yahoo! JAPAN Ads Display Ads API

We will support this change in the next version of Display Ads API.
Wait for further announcements with details.