Yahoo! JAPAN Ads API | Developer Center

2024/02/29

Display Ads (Auction): Smart targeting is now available

Updates

February 29, 2024: We completed this change.
February 14, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tools

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Display Ads API

Date

February 28, 2024

Summary

Smart Targeting (beta) has been available since August 2023 and is now officially available.

Smart targeting optimizes your target audience and reaches potential customers that you haven't targeted. The system automatically optimizes targeting, and you can reduce the workload of making detailed targeting settings.

Learn more in the following document.

Yahoo! JAPAN Ads Display Ads API

The impact on the Yahoo! JAPAN Ads Display Ads API is as follows:

• Versions affected
  This feature will be available in v13, but not until after the release.
• Service
  AdGroupService
• Feature
  You can turn smart targeting on and off.