Yahoo! JAPAN Ads API | Developer Center

2024/01/30

Display Ads: Observing and acquiring topics using "Topics API"

Updates

January 30, 2024: This change has been released.
January 22, 2024: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

January 29, 2024

Summary

We have implemented the Topics API* offered by Google Chrome for Yahoo! JAPAN Ads Display Ads and have started observing topics of interest to internet users and got topics. The target for observing and acquiring topics is when a web page with the following set of tags is viewed in Chrome, which supports the Privacy Sandbox.

• Conversion tag
• Site retargeting tag

*"Topics API" is a solution to estimate topics of interest to users by protecting the privacy of internet users. 
For more information, refer to the Google Ad Manager help page (external site).

Comments

• The changes will be made for future use. There will be no impact on ad delivery or ad tracking.
• For web pages that do not want the topics to be observed, you can select an opt-out for the Topics API.
  Topics API developer guide (external site)