Review standard integration of Yahoo! JAPAN Ads and LINE Ads: Expressions that May Cause Uncomfortable Feelings for Users

Updates

  • ・November 13, 2023: The integrated standard became effective.
  • ・October 2, 2023: Announced this information.

We have integrated the review standards of Yahoo! JAPAN Ads and LINE Ads for the conditions in "Chapter 9. Restrictions on Expressions in Advertisements-3. Expressions that May Cause Uncomfortable Feelings for Users."
This integration of standards will reduce the workload needed to create ads based on the policies of each platform. You will be able to use the same expression for ads for both platforms.

1.Date

November 13, 2023

2.Changes

The following three types of expressions in "Chapter 9. Restrictions on Expressions in Advertisements-3. Expressions that May Cause Uncomfortable Feelings for Users" for Yahoo! JAPAN Ads and LINE Ads were integrated.
 *There are no changes to the text of the Advertisement Editorial Guidelines.
 *Talk Head View, Talk Head View Custom, and News Top AD of LINE are included in the integration.

 (1)Anything that highlights a localized part of the human body
 (2)A blatant representation of a complex part of the human body
 (3)Those that seem to be intended only to attract visual attention

Learn more