Yahoo! JAPAN Ads API | Developer Center
日本語2023/09/13
Display Ads Restrictions on conversion tracking in private browsing on iOS 17
Product
Yahoo! JAPAN Ads Display AdsSchedule
From late September 2023*Because details are not announced by Apple Inc. the exact date is unknown.
Summary
Conversion tracking for Display Ads will no longer be possible if the user has allowed private browsing on Safari in iOS 17, which is to be launched by Apple Inc. this autumn.This is due to the strengthened privacy features of private browsing offered in iOS 17.
When the user activates the "Advanced tracking and fingerprinting protections" setting, conversion tracking will not be possible for all Display Ads.
Using the conversion API will allow conversion tracking even when private browsing is used on iOS 17.
Advanced matching in conversions
*To use the conversion API, you need an environment to develop and operate applications using the API. If you don't have the environment, you can't use this service.