Yahoo! JAPAN Ads API | Developer Center

2023/09/14

Search Ads Renewal of the Campaign Management Tool for Search Ads (Phase 4)

Update

September 14, 2023: This change has been released. We added "Remove items from the filter and sorting."
August 30, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool

Date

September 13, 2023

Summary

We will renew the Campaign Management Tool for Search Ads in stages by the end of FY2023.
As part of the phase 4 release, features for performance reports, change history, Branding Search Ads, etc. became available in the new Campaign Management Tool.

・With this release, all of the major features offered in the previous Campaign Management Tool became available in the new Campaign Management Tool.

・The features of the previous Campaign Management Tool will close in the future.
The previous Campaign Management Tool, including the button to switch to the new tool, will end on February 28, 2024. Use the new Campaign Management Tool. ( Schedule may change without prior notice.)

Key features that became available in the new Campaign Management Tool

■Performance report

・Report items can be freely selected.
Instead of selecting a report type, you can create a report by freely selecting report items.
In the previous Campaign Management Tool, you could only create reports within the items set for each report type. The new Campaign Management Tool allows you to create reports more freely based on the metrics you want to check.

・Display on the Campaign Management Tool
You can view a preview of the performance report in the Campaign Management Tool.
The report created by selecting items can be checked without downloading files to enhance convenience.

■Change history

・Display on the Campaign Management Tool
You can view your change history in the Campaign Management Tool.
The previous Campaign Management Tool requires creating a file of change history and then downloading the file to review it.
The new Campaign Management Tool allows you to take action within the tool.

・Filtering change history
You can filter by entities and sources to create a narrowed-down report.
By narrowing down the content, viewing the change history becomes smoother. You can download the filtered report.

■Request and manage Branding Search Ads

You can use them in the new Campaign Management Tool.
*Branding Search Ads is a feature offered to Yahoo! JAPAN Marketing Solution Partners (ad companies and agencies).

■Remove items from the filter and sorting

We have removed the following items from the filter and sorting settings in the new Campaign Management Tool.
・Conv. value/cost
・Conv. value (all)/cost
If you have saved a filter that contains the removed items, the saved filter settings will not be deleted, but the removed items will be invalid.

Comments

You can switch to the new Campaign Management Tool using the "New platform" button in the upper right corner of the Campaign Management Tool. You can switch back to the previous Campaign Management Tool using the button.