Yahoo! JAPAN Ads API | Developer Center
日本語2023/09/14
Display Ads (Auction) Ad placements added for content keyword targeting
Updates
September 14, 2023: We updated the information after the release.
August 29, 2023: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Date
September 13, 2023
Summary
We have add ad placements for content keyword targeting of Display Ads (Auction).
Currently, content keyword targeting is only available for some Yahoo! JAPAN services, but ad placements will be available for most Yahoo! JAPAN services and web pages other than Yahoo! JAPAN.
You can expect to expand ad delivery opportunities using content keyword targeting.
The following placements will continue to be unavailable for content keyword targeting.
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Apps (except for some Yahoo! JAPAN services)
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Infeed of Yahoo! JAPAN home page
Learn more about Content keyword targeting.
Comments
When content keyword targeting is used to exclude targets to secure brand safety, there are cases where the URLs are specified using placement targeting to deliver ads only to placements where content keyword targeting is available.
In this case, consider reviewing the URLs in the placement list, and you can expand ad delivery opportunities while protecting brand safety. Note that there are placements where content keyword targeting will continue to be unavailable.
Check the following document on how to review your targeting.