Yahoo! JAPAN Ads API | Developer Center

2023/08/09

Display Ads (Auction) Specification change of Enhanced CPC

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

August 7, 2023

Summary

We have changed the specifications so the bid set for individual ad groups will be taken over, when changing the bid strategy from "Individual CPC" to "Enhanced CPC" or from "Enhanced CPC" to "Individual CPC."

Previously, when you change the bid strategy after setting an individual bid for an ad group, you had to reset the bid for the ad group. Currently, the bid is taken over and does not need to be set again.