Yahoo! JAPAN Ads API | Developer Center
日本語2023/08/23
Search Ads Seasonality bid adjustment
Updates
- August 23, 2023: The release has completed.
- August 23, 2023: We announced this information
Product
Yahoo! JAPAN Ads Search AdsTools
- ・Campaign Management Tool
*Available in the new platform. - ・Campaign Editor
Date
August 23, 2023Summary
We have released "Seasonality bid adjustment" (seasonality adjustment) feature for Search Ads. You can adjust the conversion rate for autobidding in a short period of time, around one week.
For autobidding, the bid is set considering the conversion rate over the past one month. Because of this, the effectiveness of autobidding may decrease when conversion rates fluctuate greatly over a short period of time, such as in sales and promotional campaigns.
Seasonality adjustment is a feature that allows autobidding to respond to a short-term fluctuation, such as sales, by setting the duration and the expected fluctuation of the conversion rate. If you have been using Search Ads for a while and are aware of when the conversion rate fluctuates, such as at a certain time of year or event, use seasonality adjustment for short-term changes and maintain the usual learning of autobidding.
Details
Details of seasonality adjustment are as follows.
- Campaign type
- Standard campaign
- Dynamic Ads for Search campaign
*Cannot be set for app campaigns.
- Bid strategy
The following can be set up for campaigns with autobidding.
- Portfolio bidding
Target CPA
Target ROAS
- Campaign bidding
Maximize conversions (with target value)
Maximize conversion value (with target value)
*You can set this for campaigns with other bid strategies but it won't work.
- Duration
Up to 14 days
*We recommend to set up within 7 days.
- Device
You can specify a device. You can choose from PC, smartphone, and tablet.
- Conversion rate adjustment
You can adjust between -90％ (decrease) to +900％ (increase).
Example:
Your usual conversion rate is 7%, and you expect twice the usual rate during the sale.
Specify "Increase 100%" to apply seasonality adjustments.
In this case, autobidding will run assuming a 14% conversion rate during the set duration.
Changes on Yahoo! JAPAN Ads API
Yahoo! JAPAN Ads Search Ads API will support this feature in v12.
Yahoo! JAPAN Ads API v12 release
Some features have changed with this release. Details are as follows.
- ・Effected version
All available versions
- ・Changes
Add the error code to CampaignService/remove.
Error code: 210914
Error message: Cannot delete associated seasonality.
Comments
- ・When multiple seasonality adjustment's duration overlaps, the conversion rate during that duration is multiplied.
- ・Download the document for more details.
- Standard campaign
- Dynamic Ads for Search campaign
*Cannot be set for app campaigns.
The following can be set up for campaigns with autobidding.
- Portfolio bidding
Target CPA
Target ROAS
- Campaign bidding
Maximize conversions (with target value)
Maximize conversion value (with target value)
*You can set this for campaigns with other bid strategies but it won't work.
Up to 14 days
*We recommend to set up within 7 days.
You can specify a device. You can choose from PC, smartphone, and tablet.
You can adjust between -90％ (decrease) to +900％ (increase).
Example:
Your usual conversion rate is 7%, and you expect twice the usual rate during the sale.
Specify "Increase 100%" to apply seasonality adjustments.
In this case, autobidding will run assuming a 14% conversion rate during the set duration.
Yahoo! JAPAN Ads API v12 release
Some features have changed with this release. Details are as follows.
- ・Effected version
All available versions - ・Changes
Add the error code to CampaignService/remove.
Error code: 210914
Error message: Cannot delete associated seasonality.