Yahoo! JAPAN Ads API | Developer Center

2023/08/04

Display Ads (Auction) SKAdNetwork measurement for web ads

Updated

August 4, 2023: Updated the information after the release completed.
July 20, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

August 3, 2023

Summary

We support SKAdNetwork for Web Ads (SKAdNetwork that supports app promotion for web ads) in SKAdNetwork measurements for iOS apps used in App promotion campaigns.
You can measure conversions for web ads.

■Ad measurement tool

The tracking tools that support SKAdNetwork measurement for web ads are as follows:

Adjust (adjust, Inc.)
AppsFlyer (AppsFlyer)
Singular (Singular）
*Tool provider names are in parentheses.

Precaution

・SKAdNetwork measurements for web ads work when ads are delivered in the Safari browser on iOS 16.1 or later.

・The data, such as reports on the tracking tool, may fluctuate because conversion for web ads that were previously unavailable to measure became available.

Comments

・Other features of SKAdNetwork version 4.0 are already available. See the following release note for details.
　SKAdNetwork measurement support for version 4.0

・Learn more about SKAdNetwork measurement on the following help page.
　SKAdNetwork measurement support for iOS app