Yahoo! JAPAN Ads API | Developer Center

2023/08/04

Display Ads Release of import feature for conversions

Update

August 4, 2023: Updated the information after the release completed.
July 19, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

August 3, 2023

Summary

The conversion import feature is currently available only in Yahoo! JAPAN Ads conversion tracking API, however, it will be available in the Campaign Management Tool, so you can easily import conversion data in the future.
You can expect optimization for ad delivery and improvement in ad performance by capturing conversions that are counted outside the website, such as visits to a store or purchases at a physical store. Consider using this new feature.

More details are described in the following help page and PDF document.

Import feature for conversions (help page)
PDF document

Yahoo! JAPAN Ads Display Ads API

We will make another announcement once the schedule has been decided.