Yahoo! JAPAN Ads API | Developer Center

2023/06/07

Display Ads (Auction) SKAdNetwork measurement support for version 4.0

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

June 6, 2023

Summary

We now support the following version of SKAdNetwork for SKAdNetwork measurement of iOS apps for App promotion campaigns of Display Ads (Auction).

[Before] supported version: 3.0
[After] supported version: 4.0

You can get the conversions supported by version 4.0 in your ad measurement tools.。

Ad measurement tools that support version 4.0

Ad measurement tools that support version 4.0 as of this effective date are as follows.

• Adjust (adjust, Inc.)

• AppsFlyer (AppsFlyer)

• Singular (Singular）

*Tool provider names are in parentheses.

We are planning to support ad measurement tools that support SKAdNetwork other than the preceding. Contact the ad measurement tool providers for information on the status of version 4.0 support.

Comments

• SKAdNetwork for Web Ads (SKAdNetwork that supports app-appealing ads on the web) will also be supported in the future. We will make an announcement once the details are determined.

• Contact your ad measurement tool provider for details on the conversions and settings that you can get with this version 4.0 support.

• Learn more about "SKAdNetwork measurement support for iOS app."

• Learn more about "Measurement tool for tracking app installation."