Search Ads Renewal of the Campaign Management Tool for Search Ads (Phase 3)

Updates

June 1, 2023: Updated this information after the release.
May 24, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool

Date

May 31, 2023 (Wed)

Overview

We will renew the Campaign Management Tool for Search Ads in stages by the end of FY2023.
As part of the Phase 3 release, many features in the "Tools" tab in the previous Campaign Management Tool became available. These features include target list management, page feeds, and automated rules.

■Key features that will be available in the new Campaign Management Tool:

・Target list management
・Share of target lists across accounts
・Page feeds
・Recommendations
・Simple DAS
・Ad preview tool
・Automated rules

*Sharing target lists across accounts is offered to customers managed by Yahoo! JAPAN Marketing Solutions partners (advertising companies and agencies).
*Some features will be available only with the previous Campaign Management Tool.

■Changes in the names of some items

We changed the name of some items.
There are no changes to the specifications, just names that will change.
Learn more in the following document (PDF).

Download the document

Remarks

You can switch to the new Campaign Management Tool using the "New platform" button in the upper right corner of the Campaign Management Tool. You can switch back to the previous Campaign Management Tool using the button.