Display Ads Migration and discontinue of audience category targeting

Update

・October 6, 2023: The audience category targeting ended.
・September 19, 2023: Updated information about auto migration by the system.
・August 22, 2023: Updated the information about the end of audience category targeting settings changes (new adding, changing settings, and removing).
・August 3, 2023: Updated information about the end date of settings changes.
・June 14, 2023: Updated this information about offering the migration feature.
・May 17, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Overview

As we previously announced in "[Display Ads] Renew audience targeting," we have migrated the already set up audience category targeting to audience list targeting and have ended audience category targeting.
More details are described in the following document.

Download the document

End of the migration feature for audience category targeting (for Display Ads (Auction) only)

Overview

We have ended offering the migration feature of audience list targeting on the Campaign Management Tool.

Migration policy using the migration feature

The migration has completed under the following rules.

Migration policy

*Click the image to check with its expanded image.

End of audience category targeting settings changes

Closing Date

August 21, 2023 (M)

Overview

We have ended adding new, changing settings, and removing audience category targeting.

After auto migration by the system, the audience category targeting will end.

Closing date

October 2, 2023 - October 6, 2023

Overview

We have ended the audience category targeting.
If audience category targeting settings were still in place, we have already performed the system migration.

Impact on Yahoo! JAPAN Ads Display Ads API

The impact on Display Ads API for the "End of audience category targeting setting changes" performed on August 21, 2023 is as follows:

Effected version

All available versions

Services

AdGroupTargetService/

When adding or changing audienceCategoryTarget settings in the preceding service, an error will return.

Displayed Errors

・Error code: V0001
・Error message: Invalid value.