Yahoo! JAPAN Ads API | Developer Center

2023/03/02

Display Ads Start of deep link

Product

Yahoo! JAPAN Ads Display Ads

Date

March 1, 2023 (Wed)

Overview

For Display Ads, you can set deep links (URLs that lead directly to the app) in the URLs that ads are redirected.

Setting deep links can improve ad performance by leading app installed users directly to the app. Use this service if your campaign goal is "app promotion" and would like to bring users directly to your app.

The following three types of URLs can be set.
・Universal link (iOS) (*1)
・App link (Android) (*1)
・Deep links issued using ad measurement tools (*2)
*1: A link provided by the OS.
*2: Available ad measurement tools are "adjust" and "appsFlyer."

Impact on Display Ads API

You can set deep link on all versions of Yahoo! JAPAN Ads Display Ads API.

Note

・Download the document for information on how to enter deep links.
Download document
・Learn more about app promotion on the following help page.
Create Ads to Promote Mobile App