Yahoo! JAPAN Ads API | Developer Center

2023/03/09

Display Ads Getting conversion data by phone number is available

Update

March 8, 2023: Completed the release.
March 1, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

March 8, 2023 (Wed)

Overview

In the advanced matching of conversions for Display Ads, the conversion data linked to the phone numbers is available. Linking the conversion tag with the advertiser's customer information (phone numbers) lets you measure conversions generated by internet users.
You can track conversions by users who visit offline stores or purchase products, and use this information to measure repeat purchases, etc. Take advantage of the advanced matching in conversions.
Learn more about Advanced matching in conversions.

Remarks

If you linked to phone numbers using the "Advanced matching in conversions" before the release date, matching with phone numbers begins at the release date, leading to increased conversions.