Search Ads Change on Landing page URL report

Update

February 16, 2023: Updated this information after the release.
February 1, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Date

February 15, 2023 (Wed)

Overview

We have changed the aggregation target of the landing page URL report as follows.

  • [Before]
    The landing page that is finally displayed after clicking on the ad itself.

  • [After]
    The landing page that is finally displayed after clicking on the ad itself or ad display option.

Precaution

  • The change will be made on the aggregation target for the landing page URL report created after the scheduled release date. Even if the aggregation target of the report is dated in the past, the report will be aggregated with the changed target when creating a new report after the release date.

  • When you have set up an ad display option, the number of clicks, CTR, average CPC, etc, may change on creating the report after the release date.

Remarks

  • The number of ad display options will be counted on each item of the linked campaign and ad group.

  • There is no change on output items.