Yahoo! JAPAN Ads API | Developer Center

2023/03/10

Released: Search Ads Responsive Ads for Search editing feature

Update

・March 10, 2023: Updated this information after the release.
・February 22, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Date

March 9, 2023 (Thu)
*Completed one day later than planned.

Overview

Editing feature for created Responsive Ads for Search became available.
Accordingly, we have added an item to indicate whether or not delivery is possible for each asset.

Edit each item in ads such as assets and URLs

The following items became editable. You can change the content according to the season and situation while maintaining the performance of ad delivery, thus reducing the operational effort.

・Add and edit asset (title) and asset (description)
・Edit final URL
・Add and edit the directory of display URL and custom parameter

Add "Asset status"

We added the item "Asset status" to the view of asset details that displays the status of each asset.

Precautions

There will be the following effects by editing Responsive Ads for Search whose review status becomes "removed" before the release date.

・The ad delivery performance will be unavailable for those before editing (before it is "removed").
・Only actual values by each edited ad are displayed on the view of ad list of the Campaign Management Tool.
　The values before editing are included in the number on the "Total" column.
・The performance report by ad group and by campaign will show the total value before and after editing.
・The ad tracking ID will change (but the ad ID will not change).

When you edit Responsive Ads for Search with the review status "removed" before the release date, we recommend that you get the actual ad performance by performance report etc, before editing.

Note

・More details are described in the PDF documents.
・The automatic insertion of strings by Ad Customizers using the data auto insertion list will end on March 31, 2023 (scheduled).
　From now on, by using the "Ad Customizer using attributes" of Responsive Ads for Search, you can automatically insert text strings into the title and description of your ads.
　Learn more details on the following release note.
　[Search Ads] End of Extended Text Ads and data assignment list, and add features on Responsive Ads for Search

Impacts on Yahoo! JAPAN Ads API

The impacts for Yahoo! JAPAN Ads Search Ads API are as follows:

Effected version

v10

Services

AdGroupAdService

Description

・Added the followings to ad:

　reviewCustomParameters
　reviewFinalUrl
　reviewSmartphoneFinalUrl
　reviewTrackingUrl
　isRemoveSmartphoneFinalUrl
　isRemoveTrackingUrl

・Made following changes on responsiveSearchAd:
　-Add reviewHeadlines[], reviewDescriptions[], reviewPath1, reviewPath2, isRemovePath1, isRemovePath2
　-Add activeStatus to headlines[], descriptions[].
　-Add POST_DISAPPROVED and APPROVED_WITH_REVIEW to approvalStatus in headlines[], descriptions[].