Renewal of the Campaign Management Tool for Search Ads (Phase2)

Update

January 19, 2023: Updated this information after the release.
January 11, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool

Date

January 18, 2023 (Wed)

Overview

We renewed the Campaign Management Tool for Search Ads in stages by the end of FY2023.
The new Campaign Management Tool in phase 2 will allow CSV downloads of performance data from list views of the campaign, etc., and features in the "Tools" tab of the existing Campaign Management Tool.

Features available in the new Campaign Management Tool

- Download performance data on the list view of campaigns, etc.
- Related features for the conversion tracking
- Set up application measurement partners
- Set up the negative keyword list
- Manage portfolio bidding

*Some features will be available only with the previous Campaign Management Tool.

Name change of some items

We changed the name of some items.
Only the names are subject to change, and there are no changes to the specifications.
Download the document (PDF) for details on items to change.

Remarks

You can switch to the new Campaign Management Tool from the " New platform" in the upper right corner of the Campaign Management Tool.
You can also use the previous Campaign Management Tool using the switch button.