Yahoo! JAPAN Ads API | Developer Center
日本語2024/03/28
Changes to Advertising Data Usage Standards (Protective measures for minors will begin to apply to Search Ads)
Update:
March 28, 2024: The Standards became effective for Search Ads.
March 12, 2024: The effective date for Search Ads was decided.
February 24, 2023: The effective date for Display Ads was decided.
February 8, 2023: The effective date postponed due to system issues.
November 10, 2022: We announced this information.
Summary:
We will update Yahoo! JAPAN Advertising Data Usage Standards.
Find the effective date and review this policy update.
1. Date:
- Start applying the changed "Yahoo! JAPAN Advertising Data Usage Standards": February 27, 2023
- Start date for each ad service:
- Display Ads: February 27, 2023
- Search Ads: March 27, 2024
2. Changes:
2-1. Protective measures for minors
Age targeting and interest-based behavioral targeting for users under the age of 18 will no longer be available.
2-2. Measures for Act on Improving Transparency and Fairness of Digital Platforms (TFDPA)
There will be no direct impact.