Yahoo! JAPAN Ads API | Developer Center

2022/10/24

Display Ads (Auction) Release of Responsive Ads for Display

Update

October 24, 2022　This change has been released.
October 12, 2022　Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

October 24, 2022 (Mon)

Overview

We have released "Responsive Ads for Display" that the system automatically selects and delivers multiple added images, descriptions, and other elements in responsive ads (images).
You can expect to see an enhancement in ad effectiveness because highly effective elements are prioritized for delivery. You also can deliver multiple ad variations with single ad creation, and reduce operational resources.
The specifications for Responsive Ads for Display are as follows:

• The maximum number of elements that you can add
  　-Images 15
  　-Title 5
  　-Description 5
  　*Videos are not supported.
  　*Entry items except for the above are the same as for responsive ads (images).
• The maximum number of Responsive Ads for Display to be created
  Up to 3 ads in a single ad group with the delivery set on

In Responsive Ads for Display, the elements (images, titles, and descriptions) available for multiple ads are called "Assets." You can check the assets from the "Assets" for each ad, including the review status and results of the ads.
In the Performance Report, you can add the split item "Media ID" or "Media name" and see the performance values for each asset image.

Download the following document (PDF file) for Responsive Ads for Display.

Download document

Notes

• After the release of Responsive Ads for Display, the area of the required information such as "18禁（No under 18)" for responsive (images) and responsive (videos) ads will be changed. See the following announcement for the details.
  Partial changes in the restrictions on expressions in responsive ads
• Assets (elements) are subject to review. If there is more than one available asset combination, the ad will be delivered.
• If you edit an asset, it will be reviewed for all the assets again.

Use of API

Yahoo! Ads Display Ads API will be available for Responsive Ads for Display in the following versions and services after the implementation date.
・Version
　v8 and v9
・Service
　AdGroupAdService
　ad.responsibleImageAd.asset under AdGroupAd

See the reference document for details.