Search Ads: End of Extended Text Ads and data assignment list

Updates

February 29, 2024: Updated information due to the end of the data assignment list and (Prev) Ad display option report.
December 15, 2023: Ad delivery using the data assignment list ended. Updated information about the end of (Prev) Ad display option report and viewing data assignment list.
May 25, 2023: The end date for ad delivery using the data assignment list has been updated.
March 31, 2023: The scheduled date for the end of ad delivery using the data assignment list has been changed.
December 1, 2022: Updated the schedule for Ending Data Assignment List.
September 29, 2022: Updated the end of Extended Text Ads and data assignment list.
September 7, 2022: Announced the release information.

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We will end adding new ads for Extended Text Ads and offering a data assignment list as previously announced.
Please see the following details.
               

Product

Yahoo! JAPAN Ads Search Ads

Ending Data Assignment List (Updated February 29, 2024)

Overview
 Addition and delivery ads for ad customizer using a data assignment list will be no longer available.

■Schedule

  • September 28, 2022 (Wed) Completed
    We closed by adding new ads for ad customizer using a data assignment list for all ads including Dynamic Ads for Search. We also closed the features for importing and deleting a data assignment list on the same day as previously announced.

  • Early December 2023 Completed
    The ad delivery using the data assignment list stopped sequentially from June 30, 2023, and all deliveries stopped in early December 2023. When a default text is set for ads, the default text is inserted, and ad delivery will continue.
  • February 28, 2024 Completed
    We closed the following two features.
    - Ad display option report
    Getting the "FEED_ITEM (Ad display option report)" in the ReportDefinitionService is no longer available.
    *FEED_ITEM is a report that allows you to check performance data from the Ad Customizer and (Prev)  Ad display option using a data assignment list.
    "(Prev) ad display option report" was unavailable from July 2022.
    - Getting data assignment list
    Getting FeedService and FeedItemService are no longer available. 

End of adding new ads for Extended Text Ads

Adding new ads for Extended Text Ads is no longer available on September 28, 2022.
Check the previous announcement.

Impact on Yahoo! JAPAN Ads Search Ads API

■Impact of the February 28, 2024 release (Updated on February 29, 2024)

  • Affected areas
    All versions

  • Services
    ReportDefinitionService
    FeedItemService
    FeedService

  • Impact
    - In ReportDefinitionService(add), FEED_ITEM (Ad display option report) is no longer available in reportType. If you request it, the following error will return.
    Error code: 120020
    Message: Can not set value.
    - FeedItemService(get) and FeedService(get) became unavailable. If you request it, the following error will return.
    Error code: 0099
    Message: Out of service.

■Impact of the September 28, 2022 release

    • Affected areas

      All versions including v9
    • Impacts
      -You can't create ads with EXTENDED_TEXT_AD specified in adType on AdGroupAdService (add)
      -FeedItemService (add, set, remove, setTrademarkStatus) is not available, only get is available  
      -FeedService (add, set, remove, setTrademarkStatus) is not available, only get is available

Remarks

 When you are using the ad customizer for Extended Text Ads, use the
 ad customizer with attributes for Responsive Ads for Search.
 Check the following document and help page.
 ・Document
  Ad customizer for Responsive Ads for Search

 ・Help pages
  What is Responsive Ads for Search
  Ad Customizer

Document Number: APIE-FY22-2305