Yahoo! JAPAN Ads API | Developer Center

2022/08/31

Display Ads (Auction) Optimization score released

Document Number: APIE-FY22-2287

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have released the optimization score for Display Ads (Auction).
Please see the following details.

1. Products:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date
　August 30, 2022 (Tue)

3. Overview:
　We have started displaying the optimization score per account and per
　campaign.
　Optimization score is the ratings for your autobidding to maximize
　achievement of your business.
　Scores are updated daily, and you can also see the difference from
　the previous day per account.

　Scores are displayed on the following screen in the Campaign Management
　Tool.
　Per account: Recommendations
　Per campaign: Campaigns

　The suggestions to improve your operation based on the optimization
　score is also provided on Recommendations view.
　Learn more on the following help pages.

　Optimization score
　Recommendations

　We recommend using the optimization score to better optimize your
　operation to achieve your business goals.

4. Impact on Display Ads API:
　Display Ads API will support this feature on "v9."

5. Remarks:
　Score figures and suggestions are based on theoretical recommendations
　only. They don't guarantee any improvement in ad performance.

Sincerely,
Yahoo! JAPAN Ads API support team