Yahoo! JAPAN Ads API | Developer Center

2022/08/09

Display Ads (Auction) Change on video view

Document Number: APIE-FY22-2286

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have changed some part of the feature of ads using video on Display
Ads (Auction). Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:
　Gradually starting from August 8, 2022 (Mon) JST
　*The implementation of the change varies depending on the app where
　ads are delivered.

3. Overview:
　We changed the display format of video play when the video part of
　video ads placed is tapped.

　This change will apply in the following cases:
　-Campaign goal: App promotion
　-Ad delivery on Yahoo! JAPAN app for Android
　-"Auto play" is set to On

　[Before]
　The video shows at the top and the landing page or app install page
　will show below.

　[After]
　You will be taken to the app store page directly.

　This change will be gradually applied after the effective date.
　We are also planning to support Yahoo! JAPAN News and Sportsnavi apps.

　Learn more about the behavior when tapping videos on the following
　help page.
　About video ads

4. Remarks:
　After the change applied, your conversion rate may increase.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team